Cradle-to-cradle™ and the circular economy: are we kidding ourselves on consumption?2

• Op-ed, Social and Economic Policy
• 20/01/2016

With the recently presented Circular Economy Package (CEP) the EU wants to implement what chemist-turned-business visionary Michael Braungart and his architect friend William McDonough have trademarked cradle-to-cradle™:  In a circular economy no product goes to waste that is from cradle to grave, every material re-enters the production/consumption cycle – from cradle to cradle. Let’s not get carried away by a good idea.