The Olympic Games have manifested themselves as global extravaganzas that attract eyes from all over the world to its host city. Such worldwide attention has the power of attracting tourists long after the Games are over – look at what the 2010 FIFA World Cup did for South Africa. However, extensive media coverage might just as well expose flaws rather than strengths. Will the 2016 Olympic Games convince spectators that Rio de Janeiro, and Brazil at large, are the ultimate holiday destination? It is time for citizens, businesses and government to unite in an effort to showcase Rio’s unique beauty and spirit.
READ MOREOver the past decade Rio has hosted the Pan-American Games (2007), the World Cup (2014), and now, on the 5th of August, the Rio Olympics will kick off. Not only is Rio de Janeiro the first Latin American city to host the Games, but it also differs vastly from Barcelona and Los Angeles in size, economy and society. It’s a mega-city with a metropolitan area that counts over 12 million people, that copes with a stubbornly persisting social divide, and that is already one of the tourist hot spots on the globe.
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