All eyes on Rio: Blessing or curse for local tourism?1

• International Relations and Global Affairs, Op-ed
• 12/07/2016

The Olympic Games have manifested themselves as global extravaganzas that attract eyes from all over the world to its host city. Such worldwide attention has the power of attracting tourists long after the Games are over – look at what the 2010 FIFA World Cup did for South Africa. However, extensive media coverage might just as well expose flaws rather than strengths. Will the 2016 Olympic Games convince spectators that Rio de Janeiro, and Brazil at large, are the ultimate holiday destination? It is time for citizens, businesses and government to unite in an effort to showcase Rio’s unique beauty and spirit.